Pier sets the national news agenda for the East of England Co-op
Would you buy food that’s past its Best Before date? That was the question on everyone’s lips yesterday as Pier secured blanket media coverage for client the East of England Co-op. The announcement that the East of England Co-op is the first major retailer to sell food past its Best Before for 10p caused a […]
Pier launches LowLow’s ‘Take 5 and make a difference’ campaign
East Anglian PR agency, Pier, has added to its food portfolio with Kerry Foods’ LowLow frozen ready meals and its ‘Take 5 and make a difference’ campaign. Faced with the challenge of reaching LowLow’s target audience during the competitive New Year period, Pier created the standout ‘Take 5 and make a difference’ campaign, which is […]
Pier Heads to the City for Free Lunch
This month, East Anglian PR agency Pier hit London to suppport the launch of The City Kitchen’s American-inspired meals. Faced with the challenge of reaching The City Kitchen’s target audience of young professionals working in the City, Pier ran a competition for employees of London based companies to win free lunch for their office by […]
High Praise for Pier’s work with Bisto meals
Pier’s work on the Bisto meal range has received high praise from food industry bible The Grocer. As James Halliwell from The Grocer comments: “It was hard not to be impressed by the fact that dull old Bisto was charging at horsegate head on…..This was a potential PR masterstroke……Its reward was a sales rocket of […]
Busy food PR month for Pier!
Pier has been out and about a lot this month looking after our food clients, doing showcases and visiting key media. We’ve been in the capital telling all our foodie media friends about lots of tasty new products. We started the month off with a showcase at IPC Media for The City Kitchen – a […]
Pier launches new Mr Hugh’s Cold Pressed Rapeseed Oil
Pier is thrilled to have been appointed by Larchwood Foods to launch Mr Hugh’s and Mr Hugh’s Gourmet Rapeseed Oil. Pier has been tasked with raising the profile of Mr Hugh’s through an integrated marketing campaign designed to highlight the health benefits, versatility and competitive price of Mr Hugh’s. Mr Hugh’s Cold Pressed Rapeseed Oil […]
