Following a four-way competitive pitch, Pier has been selected as the PR agency for the biggest offshore windfarm to be developed in the UK, ScottishPower Renewables’ East Anglia ONE.
The multi-faceted campaign will see Pier drive awareness of ScottishPower Renewables as providers of benefits and investment to the East Anglia region, as well as positioning the company as leaders in the offshore wind energy industry.
Media relations will form a significant part of the campaign, on a local, regional and national level, with Pier being tasked to deliver local media relations support for the development of the project.
Paul Ferguson, media relations manager for ScottishPower, comments on Pier’s appointment: “Pier clearly understands the local media market and put forward real evidence of successful delivery in our sector.”
Kate Bowden Smith, director at Pier, adds: “Having worked in the offshore renewables sector for many years, we are thrilled that our expertise has been recognised and are looking forward to implementing a strategy that meets ScottishPower Renewables’ objectives and really showcases the opportunites East Anglia ONE brings to the eastern region.”