Levi Roots experienced a meteoric rise to fame after wowing the Dragons’ Den judges with his Reggae Reggae Sauce. The Lazy Sunday event was created to celebrate Levi’s passion for music and food, giving people a chance to kick back and enjoy a relaxed family day whilst tasting a sample of Levi’s many delicious treats.
Pier was tasked with encouraging visitors to attend the Lazy Sunday concert and raising awareness of Levi’s range of chilled Caribbean meals. Exposure was achieved through an intensive PR campaign which resulted in nearly 100 pieces of coverage, including pieces in The Sun, Metro, The Times and OK! The campaign achieved a total reach of over 24 million potential consumers and represented a huge return on investment of over thirty times initial capital expenditure.
Tel: 01394 646400 Pier Marketing, Unit 10 Summit Business Park, Langer Road, Felixstowe, 1P11 2JB