East of England Co-op

One of the largest independent businesses in the region, the East of England Co-op prides itself on making a positive difference to its customers and the communities in which it operates. To cement its position and leverage its food credentials, the Co-op engaged Pier to build a multi-faceted communications programme on its behalf.

Raising the profile of the retailer’s Sourced Locally initiative has been a key priority and has seen Pier work with the Co-op to promote its Sourced Locally Fortnight in June. The initiative has seen like-for-like sales increase by 23%, with a staggering 46,521 punnets of local strawberries, and 11,230 bunches of local asparagus sold. Pier secured a host of print and radio coverage, as well as public support from local MPs Ben Gummer and Therese Coffey.

“It was important for us to bring on board a team that had similar values to our own, with a real passion and understanding of the region. Pier joined at the beginning of a demanding few months and took the challenge head on with enthusiasm and dedication”

Oli Watts

Head of Communications, East of England Co-op

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Tel: 01394 646400 Pier Marketing, Unit 10 Summit Business Park, Langer Road, Felixstowe, 1P11 2JB  @Pier_PR Pier Marketing

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