With London 2012 still very much in everyone’s minds, Pier is loving working with new client, Yoplait, to launch its latest promotional initiative, which encourages youngsters to get active after school.

Consumers simply need to collect points from Petits Filous or Frubes packs and then head to www.petitsfilousafterschoolclub.co.uk to claim fun, free after school sessions, all of which are aimed at nurturing children’s natural talent or teaching them something new.

Kate Bowden Smith says: “This is a fantastic project and couldn’t be more relevant with the nation being encouraged to get active and join a local sports club. Yoplait has joined forces with a host of inspiring after school club providers, both national and independent, so children across the UK will be able to enjoy free sessions ranging from swimming to drama and everything in between.”

The Yoplait promotion runs from 3rd September – 26th November 2012 and vouchers expire 3rd September 2013.