Leading consumer foods company, Kerry Foods, has appointed PR specialist Pier to launch a new range of frozen ready meals designed to step change the frozen meals category. The intensive PR campaign, which launches in October, will encourage new consumers to the category and drive trip spend amongst current consumers.

Made for You delivers delicious meal solutions that embrace quality ingredients and generous portion sizes and can be found in Morrisons frozen food aisle.

Targeted at time poor adults, the restaurant style meals provide a great back-up meal for the family as well as an alternative option for a group of friends wanting to stay in but don’t fancy the same old take-away.

Pier Director, Kate Bowden Smith comments: “ The Made for You range is set to reinvigorate consumer interest in frozen ready meals and we are really excited to be undertaking the PR for the new range.”

Suffolk based Pier has recently been shortlisted for a record 10 awards in the 2011 Chartered Institute of Public Relations East Anglia PRide Awards 2011; more nominations than any other organisation in the region. Set up in 2008, Pier has found its niche by offering businesses strategic consultancy and brilliant results without the fees of London based PR agencies. Already working for clients across multiple sectors, new clients this year include: Rainbow Trust Children’s Charity; transport management systems provider, Fargo Systems; leading East Anglian law firm Prettys and natural ventilation specialists Breathing Buildings.