Pier, PR Agency in Suffolk, East Anglia, providing Public Relations services •

Our Work

OUR WORK

PROJECT OVERVIEW

Brigitte Nielsen on ITV1’s Lorraine show

Rainbow Trust – Trust in Fashion

In June 2011, leading names from the world of fashion joined forces to create Trust in Fashion, a two day extravaganza at London’s stunning One Mayfair, in aid of Rainbow Trust Children’s Charity. Pier was briefed to increase awareness of the Trust in Fashion event and raise the profile of Rainbow Trust.

The team created a tailored PR plan, incorporating pre-publicity, media invitations to the event and a star studded photo call. The campaign reached 124 million people through 78 pieces of coverage. The highlights included OK!, The Daily Telegraph, Daily Mail, Daily Express and ITV’s Lorraine show interviewing Brigitte Nielsen about her support of Rainbow Trust.

Levi Roots – Lazy Sunday

Levi Roots experienced a meteoric rise to fame after wowing the Dragons' Den judges with his Reggae Reggae Sauce. The Lazy Sunday event was created to celebrate Levi’s passion for music and food, giving people a chance to kick back and enjoy a relaxed family day whilst tasting a sample of Levi’s many delicious treats.

Pier’s task was to encourage visitors to the Lazy Sunday concert and boost awareness of Levi’s range of chilled Caribbean meals. Exposure was achieved through an intensive PR campaign which resulted in a total of 94 pieces of coverage, including The Sun, Metro, OK! and The Times. The campaign had a reach of over 24 million, with a return on initial investment of over thirty times.

Breathing Buildings

Breathing Buildings is a dynamic engineering company specialising in natural ventilation design and consultancy. Pier was instructed to increase awareness of ‘e-stack’ and position Breathing Buildings as natural ventilation and green building experts.

A total of 58 pieces of coverage have been achieved in the first six months across key regional, sector and national media, reaching over 4.3 million. Highlights include The Daily Telegraph and The Engineer. The PR has successfully helped to raise awareness of Breathing Buildings and has gained them a firm foothold as experts and thought leaders in natural ventilation.

Ken Hom

As a world renowned chef Ken Hom has cooked for a host of famous faces, published over 80 books and hosted a number of TV shows. Pier was briefed to formulate a PR plan to utilise Ken’s time in the run up to Chinese New Year February, 2011, in order to increase awareness and sales of the Ken Hom range of ready meals within Tesco and increase customer penetration of the range.

The team responded with an intensive consumer PR campaign which really helped to drive consumer interest and sales. Pier secured an appearance on ITV’s This Morning, 8 radio interviews and 67 pieces of consumer coverage. With a reach of nearly 25 million the PR cost equivalent of the coverage reached a staggering £889,518.